Marketers have long sought after quantitative and objective means to gauge consumer emotional responses to their marketing efforts. Traditional methods such as direct questioning have widely acknowledged limitations in discovering emotions that are driving their behavior. nViso tackles this problem by providing automated video analysis to objectively extract emotions from live or pre-recorded webcam or video streams and visualization software, revolutionizing the world of online market research.
People often have difficulty describing emotions due to their unconscious nature. nViso directly measures emotions through facial expressions - a face never lies.
nViso technology works in real-time with any webcam even at low resolutions. No special hardware, equipment, or training is needed.
Make sense from massives amounts of visual data. Advanced demographic and intelligent segmentation allows fast and fun ways to discover new insights.
nViso software requires no download or installation, it is Web-enabled out of the box, everything runs in your Internet browser. Instantly access online survey data.
Discover new insights through quantitative analysis of emotional data. Export objective emotional data for post-analysis with leading statistical packages.
Securely access to respondent data for qualatitative analysis with peice and mind with industry-grade encrpytion and security.
Emotions are the driving force of life, fundamental to human experience, influencing perception, and everyday tasks such as communication and decision-making. However, they have largely been ignored by technologists who have often created frustrating user and product experiences, partly because emotions are hard to measure, difficult to quantify, and their affect has been often misunderstood. nViso aims to correct this imbalance by adding affective computing intelligence to a wide range of everyday appliances, drastically improving the quality of communications, entertainment, security, and safety for the end-users of such systems.
nViso uniquely combines the latest advancements in computer science, engineering, and behavioral sciences with a diverse background of passionate individuals with strong artistic and scientific abilities. Leveraging advancements in machine learning, video processing, and mathematical modeling, nViso makes automatic emotion recognition a viable reality using any image based device while developing new technologies that advances our basic understanding of affect and its role in human behavior.
