9th September, 2011 - Sydney, Australia

nViso's Facial Imaging Paper takes Best Presentation at 2011 AMSRS Conference

The ESOMAR sponsored Best Presentation Award at last week's AMSRS Conference in Sydney was taken by nViso SA's and Gordon & McCallum's 'Say it to my Face - applying facial imaging to understanding consumer emotional response.'

Given by Matteo Sorci, David McCallum, and Alastair Gordon, the paper showed how the theories and systems developed by Dr. Paul Ekman et al on interpreting human facial expressions had been successfully transferred into the sphere of machine learning. They illustrated, by case study example, the computer learning applications that have made the traditional manual process of facial coding highly scalable and less prone to the vagaries of human error. "We're grateful for the recognition that the record audience attending and the organising committee gave to what we feel is a valuable, cost-effective innovation for the research industry with a many potential applications" quoted David McCallum. "Also, with several previous winners presenting in the AMSRS's traditionally strong field, we are personally pleased to be granted the award in such esteemed company" added Dr Sorci.

5th July, 2011 - Lausanne, Switzerland

nViso announces partnership with Gordon & McCallum; Facial Imaging experts eye global market research industry

Software that is able to accurately detect and decode facial micro-expressions and eye movements is now being rolled out in the marketing research sector.

nViso, the emerging leaders of Facial Imaging has partnered with industry experts, Gordon & McCallum, to accelerate the implementation of its emotional response technology in the market research sector.

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8th June, 2011 - Lasuanne, Switzerland

New software deciphers human emotions, facial expressions; nViso uses science to revolutionize marketing process

Understanding customer emotions just got easier; Neuroscience Meets Web 2.0 to conceive a technology that is able to track and decipher facial micro-expressions and eye movements in real time, using a standard webcam in home environments.

nViso co-founder Dr. Matteo Sorci today unveiled facial imaging software that is able to accurately detect and decode facial micro-expressions and eye movements, at the ESOMAR Conference on Neuroscience in Amsterdam, June 8, 2011. The proprietary technology uses these expressions and movements to precisely interpret human emotions, allowing Marketers to track and understand the emotional effects triggered by products and brand messages at levels of accuracy previously not possible.

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4th April, 2011 - Bern, Switzerland

Tracking gaze and facial expressions

It takes us a split second to interpret what a person's facial expression or eyes say about their feelings. However, for participants in market surveys entering responses on a computer, this has only been possible in the market research lab so far.

Researchers of the National Centre of Competence in Research (NCCR) "IM2 - Interactive multimodal information management" have developed a software that automatically captures and analyses eye movements. This opens up new avenues for market research. The researchers are currently presenting the new software in Hannover at the world's largest trade fair.

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1st June, 2010 - Lausanne, Switzerland

Swissinfo - Using science to unlock consumers’ minds

Measuring consumers’ emotional responses to products or advertising is a tough business, but a new Lausanne-based company says it might have found the answer.

nViso is a start-up at the Federal Institute of Technology in Lausanne (EPFL) that is developing technologies for deciphering emotions for the marketing industry. It does this by interpreting human facial expressions and eye movements online.

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17th May, 2010 - Bern, Switzerland

Swiss National Science Foundation supports nViso 3D Facial Imaging technology

Software that is able to accurately detect and decode facial micro-expressions receives 150'000 CHF funding from the Swiss National Science Foundation.

As part of the National Centre of Competence in Research (NCCR) “IM2 – Interactive Multimodal Information Management”, nViso is developing a system for detecting emotions, based on an analysis of facial expressions and eye movements. As part of government economic stabilisation measures, the NCCR’s start-up company nViso received funding for developing innovative solutions for the industry.

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