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For Brands For Market Research For Creative Agencies For Product Developers

checkSubtle Emotions

Capture subtle, unconscious emotional reactions not reported through questionnaires


Cost-effective and highly scalable compared to other neuro / biometric methods


Captures instantaneous emotional reactions as they occur in real time

checkNon Directive

Overcomes the issues of direct, over-rational questioning

checkNon Instrusive

Passive, needs no hardware or sensors as EEG or GSR

checkCross Cultural

Is consistent in response across cultures and ethnicities

checkNatural Environments

Robustly operates in natural home environments with full global reach

checkMulti Platform

Integrates into a wide range of online and offline platforms

check"Expert" Free

Requires no dedicated equipment or highly trained personnel



nViso is able to measure the emotional response of consumers during the whole NPD process to involve customers earlier in the development cycle so improving likelihood of success. This is achieved by nViso's proprietary 3D Facial Imaging artificial intelligence technology that automates the recognition of facial micro-expressions exhibited by consumers while experiencing your products. Using only simple webcams found in ordinary smart phones and computers, consumer engagement to brand experiences can be precisely quantified in natural environments, distilling the essence of those experiences with full global reach.


Reveal real customer emotions and attitudes, critical to the new product development process.


Understand what drives opinions on satisfaction and preference. Emotion data is produced in high granularity, without any human intervention.


Equip the NPD process with emotional intelligence by measuring emotional response to attributes, pricing and product modifications.

Enhancing the new product development process

Introducing new products on a consistent basis is critical to the success of all companies. Product developers must rely on a disciplined approach for bringing products to market as product life cycles are reduced and customers become more fragmented in their demands. 3D Facial Imaging is set to revolutionize the product development processes and become the primary way to keep aligned with customers, by allowing companies to develop market-changing products, faster.

Using 3D Facial Imaging NPD and R&D professionals are able to involve customers earlier in the product development process and measure their emotional response to:

  • Indentify and prioritize key product attributes and improvements.
  • Understand the price points for a new product.
  • Test and validate product prototypes faster.
  • Verify response to a product in different sales channels.
  • Gauge customer reactions to competitor products.
  • Enterprise grade deployment capabilities

    Emotion Video Analytics is available across three geographic regions including North America, Europe, and Asia-Pacific using both IBM SmartCloud Enterprise and IBM System x Servers for onsite installations.

    The IBM SmartCloud is built on the skills, experience and best practices gained from years of managing and operating security-rich data centers for enterprises and public institutions around the world. It is designed to deliver the highest quality, reliability and security possible on a shared infrastructure accessible from the Internet.

    The IBM System x is a family of Intel® processor-based servers, designed to deliver exceptional availability, simplified manageability, outstanding performance and revolutionary scalability for next-generation video processing and analytics applications.

    For more information concerning deployment options of nViso solutions using IBM Products and Services please consult the IBM Global Solutions Directory - Emotion Video Analytics Solution.

    Please contact us for subscription options and pricing information for our software services.
    Pricing Info